Creative Director

Hello Automattic
From big-name brands, to boot-strap start-ups, my talents and toil have made the imagined real. On this website, you’ll find some highlights of that journey—and many reasons why we should work together.

• Creative Director
According to clients and colleagues, I’m a strategically sharp, conceptual problem solver. I have a strong track record of bringing ideas to life using my award-winning writing skills and hands-on digital talents.

• Writer + Designer
A curious, continuous learner I’m creative to the core. Writing for brands and advertising is one of my strong suits. I have crafted messaging and brand voices for companies big and small: Coca-Cola to Porsche, Shocase to the Shaw Festival. My efforts have helped win business, customer loyalty and a handful of awards.

• WordPress Afficionado
I’m a WP fan. In fact, I created this site myself — a child theme of Fluida. My first WordPress site was created for my brother’s law firm. Since then I’ve gone on to create sites for friends and clients. In my most recent WP based endeavor I am helping the team at Will Hearst’s new magazine Alta Journal of California online using the WordPress as its backbone.

• Brand Builder
I love working with small teams to shape brands and build businesses. I helped create — marketing’s professional network. From the ground up, I shaped the prototype and pitch deck to help raise over $24 million. Next I helped guide the product, UX, branding and communications through to launch. I strongly believe the lessons I learned here can greatly benefit Automattic and WordPress. Let’s talk about it.


Creative Direction
Product Design
Naming & Branding
Project Management
Pitch Decks
User/Consumer Insight
Social Media
Landing Page Optimization
A/B Testing
Brand Storytelling
Marketing Strategy
Messaging Strategy
Talent Coaching
Client Service
Agile Development
Supplier Selection
Supplier Management


Experience by Category

Bell Mobility, Rogers Cantel, ember.HeatShield, mercanix, intelliware, myThum, Microsoft Windows NT Workstation, QStrat

Vintages, LCBO (Liquor Control Board of Ontario)

Constellation NewEnergy,, Precima, Rogers Consumer Publishing, VisiQuote, Bombardier

Soft Drinks
Coca-Cola, Sensational Soy, Evian

Molson Heritage Edition Quarts, Canadian Club, Moosehead, Pur Source Coolers

Porsche, General Motors, Chevy Suburban, GMC Jimmy, Ontario VW Dealers, Canadian Pontiac/Buick/GMC Dealers

Canadian National Exhibition, Metro Toronto Zoo, Royal Ontario Museum, Shaw Festival

Other: Banking/Financial, Healthcare, Automotive Retail, Not for Profit, Packaged Goods

Experience by Brand

Experience by Agency

Cossette Gee Jeffery & Partners Geoffrey B. Roche & Partners Goodgoll Curtis
Immersa InVision Communications K9eatK9 Landor
Loyalty Group MacLaren McCann The Marketing Store Oxygen Design
Publicis Publicis Modem SSC&B:Lintas Veneer Studio