Wine’s Best Shared.

In an educational series of 23 full-page newspaper ads, we helped dispel many myths and misperceptions about wine.

Ciao Italia – Promotional Booklet

In collaboration with Oxygen Design, I gave this wine promotion a unique voice—one with an Italian accent. Ghost written as Robert Martella (Toronto restauranteur and unofficial Italian Ambassador to Canada), we took Ontario wine consumers on a delicious voyage of discovery of the culture, food and wines of Italy with this tasty 46-page booklet. (It’s all below in pdf form. Have a read.)

Ciao Italia A3 Adobev8 medium

In-House Magazine

LCBO Magazine
Red Hot Reds

Sample cover of the LCBO magazine promoting red wines.