concepts & copy

Concepts & Copy

Many value me as a writer with a strong visual sense. Others praise me as a designer with a skill for words. Either way, a powerful combination when harnessed for your purposes.


No Copy

The Original Social Media
Harp Irish Lager

Yes, The Pharmacy’s Open
Shoppers Drug Mart

Short Copy

Valentine’s Newspaper
Mappins Jewellers

We Get Your Target: B2B Press
Rogers Consumer Publishing

That’s Life: Transit Posters
Shoppers Drug Mart

Long Copy

Wine’s Best Shared: Newspaper & Magazine

Ciao Italia
Liquor Control Board of Ontario
In collaboration with Oxygen Design, I gave this wine promotion a unique voice—one with an Italian accent. Ghost written as Robert Martella (Toronto restauranteur and unofficial Italian Ambassador to Canada), we took Ontario wine consumers on a delicious voyage of discovery of the culture, food and wines of Italy with this tasty 46-page booklet. (It’s all below in pdf form. Have a read.)

Ciao Italia A3 Adobev8 medium