Business-to-BusinessGetting decision makers’ attention, time and ultimately budget approval.
CMO’s Go-To Resource: ShocaseShocase CMO Collateral
The Way Energy Works: Constellation NewEnergy[Constellation NewEnergy sells futures contracts to large electricity users to help reduce input cost and pricing risks.]
This radio campaign helped dispel the myth that Chief Financial Officers don’t have a sense of humor. Not only that, it opened the door for Constellation NewEnergy to establish new relationships and sell mutually-beneficial, high-value futures contracts.
Mensa Diploma Mailer: Intelliware[Intelliware are custom software developers — they solve the toughest computing problems.]
CTOs of banks and financial institutions were the target of this targeted mail campaign. The piece was framed and wrapped in plain brown paper. The faux diploma featured the specific CTO’s name.
Copy: You could look like you belong in Headline: Mensa High I.Q. Society. Solve your most challenging computing problems with the help of Canada’s brightest team of software developers. And in the eyes of your organization you’ll look brilliant.
Unlock: Precima[Precima is a retail analytics company that uncovers strategic business insights from customer data.]