Fractional VP Marketing

Relax, Tim’s on it.

• Fractional VP Marketing

I help founders and leadership teams sharpen their positioning, clarify their message and build focused marketing programs that attract the right customers.

My experience spans marketing strategy, websites, SEO, thought leadership, content, email, LinkedIn, product marketing, creative direction and brand development. I can establish the direction, organize the work and personally execute many of the most important parts of the program.

• Strategy without the Hand-Off

Many consultants identify the problem, prepare a presentation and leave implementation to someone else. I work differently.

I can define the strategy, write the copy, structure the website, shape the design, develop the content, direct the campaign and review the results. That combination of senior-level judgment and hands-on execution helps growing companies move faster and maintain a more consistent message.

• Hook Doctor

Strong companies and products usually have something compelling at their core. The challenge is identifying it, sharpening it and communicating it clearly enough to move customers, employees and investors.

I help companies find that hook and turn it into positioning, messaging, websites, content and marketing programs that are easier to understand—and harder to ignore.

Why Bring in a Fractional VP Marketing?

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• Your company has outgrown disconnected marketing tactics

Marketing activity is happening, but it is not guided by a sufficiently clear strategy, position or set of priorities.

• Your value is difficult to explain

The product may be strong, but prospects, investors or even members of your own team describe it in different ways.

• Your website is not doing enough

The site may look credible without quickly explaining what you do, why it matters and what visitors should do next.

• You need more qualified demand

Content, SEO, social media and email need to work together as part of a focused customer-acquisition system.

• You need someone who can lead and execute

You need experienced marketing judgment, but you also need someone capable of turning the strategy into actual customer-facing work.

• You are not ready for another full-time executive

A fractional engagement provides senior marketing capability for a defined portion of the week or month, without the cost and commitment of a full-time VP or CMO.

What I Can Lead

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• Positioning and Messaging

Category strategy, market positioning, differentiation, value propositions, company narratives, product messaging and sales-ready language.

• Website Strategy and Conversion

Information architecture, page strategy, UX, customer journeys, landing pages, calls to action, copywriting and conversion improvement.

• SEO and Authority Building

Search strategy, content hubs, topic clusters, thought leadership, editorial planning, internal linking and search-focused page development.

• Content and Demand Generation

LinkedIn, email, campaigns, articles, lead-generating resources, landing pages and customer-facing sales materials.

• Creative and Product Marketing

Creative direction, copywriting, design, video, product positioning, prototyping, pitch decks and launch communications.

• Marketing Operations

Priorities, workflows, editorial systems, analytics, reporting, supplier management, AI-assisted production and repeatable playbooks.

Relevant Experience

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• Fractional VP Marketing — mot-r

Led positioning, messaging, website strategy, SEO architecture, content, thought leadership, LinkedIn, email and hands-on marketing execution for a B2B legal technology company.

Helped reposition the company around a more differentiated market category, expanded its search presence, created interconnected content resources and translated a complex software platform into clearer customer-facing language.

• Co-creator — Shocase

Helped shape the prototype and investor pitch that contributed to raising more than $24 million.

Guided product development, UX, branding, launch communications and original content for a professional network created for the marketing industry.

• Creative and Marketing Leadership

Over more than three decades, I have developed brands, campaigns, websites, digital products and customer experiences for startups, agencies and major organizations.

My background as an award-winning writer and Creative Director allows me to move comfortably between business strategy, marketing strategy and the details that determine whether the work actually connects with people.

How a Fractional Engagement Works

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A fractional engagement can provide ongoing marketing leadership for a defined portion of each week or month, or it can focus on a specific marketing transformation.

Typical engagements may include:

• Clarifying company positioning and messaging
• Creating a practical marketing roadmap
• Reworking a website and its conversion paths
• Building an SEO and content strategy
• Developing thought leadership and LinkedIn programs
• Leading a product or company launch
• Improving marketing operations and workflows
• Supporting a founder or internal marketing team
• Bridging the company to a future full-time marketing hire

The scope is shaped around the company’s actual business problem—not a predefined consulting package.

Skills

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Experience by Category

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Other Experience:

Banking and financial services, healthcare, automotive retail, not-for-profit organizations and packaged goods.

 

Experience by Brand

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Experience by Agency

Cossette	Gee Jeffery & Partners	Geoffrey B. Roche & Partners	Goodgoll Curtis
Immersa	InVision Communications	K9eatK9	Landor
Loyalty Group	MacLaren McCann	The Marketing Store	Oxygen Design
Publicis	Publicis Modem	SSC&B:Lintas	Veneer Studio

Let’s Talk

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A strong product or company usually has something compelling at its core. The challenge is identifying it, sharpening it and communicating it clearly enough to move people.

Let’s discuss where marketing is helping your business—and where it may be holding it back.

Contact Tim